Cookie Policy

This Cookie Policy explains how our editorial site about the Plinko-style game Chicken Road uses cookies and similar technologies when you visit. We want you to understand what data is collected through these small files, why it is collected, and how it influences your browsing. Because the site focuses on reviews and informational content, cookies are used mainly to keep the platform secure, measure traffic, and improve performance. We do not use cookies to operate real-money games or to process customer payments, and no wagering is possible directly on ChickenRoad. By continuing to use the site after seeing this notice, you agree that cookies may be stored on your device in line with this policy, subject to the choices described below.

When you read this Cookie Policy on Chicken Road, you should quickly see how cookies affect your visit and what options you have. The summary of this document is to give you clarity about which types of cookies are used, how long they remain active, and whether they come from us or from third parties. We explain in plain language how cookies help us understand which reviews and guides are most useful and how visitors move through ChickenRoad. This understanding allows us to fix technical issues, keep pages fast, and publish content that is easier to read and navigate. The policy also sets out your rights to refuse, limit, or delete cookies at any time. Finally, it outlines how you can contact us if you have questions about cookies on the site.

What are cookies?

Cookies are small text files that your browser stores when you visit a website like Chicken Road. They contain a modest amount of information, such as a unique identifier, and they help the site recognise your browser over time. Some cookies are “session” cookies that disappear when you close your browser, while others are “persistent” and stay on your device for a defined period. There are also first-party cookies set directly by ChickenRoad, and third-party cookies set by independent service providers, such as analytics platforms. Together, these cookies support basic website functions and help us understand how visitors interact with our content.

How and why cookies are used

We use cookies on Chicken Road for several reasons that are important for both functionality and analytics. Essential cookies are necessary for core features, such as loading pages correctly, maintaining basic security, and remembering simple settings. Performance and analytics cookies help us see which pages are most frequently visited, how long readers stay on particular articles, and whether they encounter errors on ChickenRoad. Preference cookies may remember your language or region choices so that you see more relevant information during later visits. In some cases, third-party service providers may place cookies on our behalf to deliver anonymised statistics or to protect the site from malicious traffic. We do not use cookies to enable real-money gambling, nor do we use them to build personal marketing profiles across unrelated websites.

Your Rights

As a visitor to Chicken Road, you have meaningful control over how cookies are used on your devices. You can usually adjust your browser settings to refuse all cookies, accept only certain categories, or delete cookies that have already been set. Many browsers also allow you to receive a warning before a new cookie is stored, giving you another layer of choice about data used while browsing ChickenRoad. If you choose to block certain cookies, some functions of the site may not work as intended, but you will still be able to access core informational content. You can clear cookies at any time if you want to reset identifiers or remove stored preferences. Where required by law, we rely on your consent for non-essential cookies, and you may withdraw that consent whenever you wish. You also remain entitled to ask us for more information about how cookies relate to your personal data.

Contact details

If you have any questions about cookies used on Chicken Road, you can reach us by email at contact@chicken-roadreview.org.uk. We encourage you to contact us if you are unsure which cookies are strictly necessary and which can be disabled without affecting your experience too much. The team behind ChickenRoad will do their best to provide clear explanations in simple language, especially if you are new to cookie settings and online privacy. You may also contact us if you believe a cookie is being set in error or in a way that is inconsistent with this policy. Any messages about cookie use, privacy concerns, or technical issues will be reviewed and answered within a reasonable time.

Effective Date

This Cookie Policy applies whenever you visit Chicken Road from the effective date stated here. The current version is effective from 13 January 2026 and remains in force until it is replaced or updated. We may revise the policy from time to time to reflect changes in technology, legal requirements, or how we use analytics tools on ChickenRoad. When we update the policy, we will adjust the date at the bottom of this section and may highlight significant changes on a prominent page. Your continued use of the site after any modification will mean that you accept the revised Cookie Policy, so we encourage you to review it periodically. If a change is substantial, we may provide additional notice or explanations within the content of our reviews and guides.