Privacy Policy

This Privacy Policy explains how we handle personal data collected when you use Chicken Road and interact with our content. The site focuses on reviewing iGaming platforms and the Plinko-style game we cover, but we still process certain information to keep everything running smoothly. We want you to understand what data we collect, how long we keep it, and under which circumstances it may be shared. Our aim is to treat your data carefully and transparently so that you feel comfortable exploring ChickenRoad. By using the site, you acknowledge that you have read this policy and agree to the practices it describes, subject to the choices and rights outlined below.

Brief description of the purpose of the privacy policy

The main purpose of this Privacy Policy is to tell you, in clear terms, how Chicken Road collects, uses, and safeguards any personal information connected to your visit. We explain which categories of data we may receive, such as technical information from your browser or details you share with us directly. We describe how this information supports site security, performance, and the improvement of reviews and educational articles on ChickenRoad. The policy also summarises the legal bases on which we rely when processing personal data, such as legitimate interests or your consent. In addition, it sets out your rights, including access, correction, and deletion, so that you can exercise control over your information. Overall, it is designed to help you make informed decisions about your privacy when using our site.

Use of collected information: to improve the site, optimize performance and analyze data

When you browse Chicken Road, we may collect certain technical data such as your IP address, browser type, operating system, pages visited, and the time spent on each page. This information is typically gathered through server logs and analytics tools, and it is used in aggregated form to understand how visitors interact with our reviews and guides. The insights gained help us optimise site structure, fix pages that load slowly, and prioritise the types of content that readers appear to value on ChickenRoad. If you contact us directly by email, we may process your name, email address, and the content of your message so that we can respond to you and maintain a record of our communication. We do not sell personal data to third parties, and any sharing is limited to trusted service providers who help operate the site under strict confidentiality obligations. All such processing is aimed at improving the quality, reliability, and accessibility of the information we publish, rather than creating detailed marketing profiles.

Description of measures taken to protect personal data

We take reasonable technical and organisational measures to protect any personal data processed in connection with Chicken Road. Access to systems that store or handle personal information is restricted to individuals who need that access in order to maintain the site, and those individuals are expected to handle data responsibly. We use security practices such as strong authentication, limited access permissions, and regular monitoring for unusual activity on ChickenRoad. Data that is not needed for ongoing purposes is minimised or deleted over time to reduce unnecessary retention. While no online system can guarantee absolute security, we strive to keep the risk of unauthorised access, alteration, or loss at a low level by reviewing our safeguards periodically.

Use of cookies

Our use of cookies on Chicken Road is explained in more detail in the separate Cookie Policy, which should be read alongside this document. Cookies help us remember basic preferences, keep sessions stable, and measure traffic patterns in an anonymised or pseudonymised way. The data derived from cookies may show which articles or reviews receive more attention, which in turn helps us decide how to develop ChickenRoad. In some cases, third-party analytics providers may process cookie data to generate aggregated statistics for us, always under contractual safeguards. Where cookies are used to collect data that could be considered personal, we aim to collect no more than is necessary for the stated purposes. You can control cookies through your browser settings and, where available, through on-site consent tools.

Users’ ability to view, change, or delete their personal information

You have the right to know whether Chicken Road processes your personal data and, if so, to request a copy of that data. If you believe that any information we hold about you is inaccurate or incomplete, you can ask us to correct or update it. In certain situations, you may also request that we delete your personal data, for example when it is no longer necessary for the purposes for which it was collected on ChickenRoad. You can ask us to limit processing in some circumstances or object to processing carried out on the basis of legitimate interests. If our processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing that took place before the withdrawal. To exercise these rights, please contact us using the details provided below and clearly describe your request.

Contact information

If you have questions about this Privacy Policy, data protection, or how your personal information is handled by Chicken Road, you can contact us by email at contact@chicken-roadreview.org.uk. Please include enough detail in your message to help us understand your concern or request. The people responsible for managing privacy matters on ChickenRoad will review your message and aim to respond within a reasonable period. You may also write to us if you wish to exercise any of your data protection rights, such as access, correction, or deletion. Depending on the nature of your request, we might need to ask for additional information to verify your identity before we act.

Effective Date

This Privacy Policy applies to all visits to Chicken Road from the effective date listed here onward. The current version takes effect on 13 January 2026 and supersedes any earlier versions that might still be accessible. We may update the policy from time to time to reflect changes in how we collect or use data, shifts in legal requirements, or updates to the services we use on ChickenRoad. When material changes occur, we will revise the effective date and may provide additional notice on the site or within specific articles. Your continued use of the site after any update indicates that you have read and understood the revised Privacy Policy, so reviewing it periodically is recommended. If you disagree with changes, you should stop using the site and may contact us to discuss your concerns.